Promotional Activities and Agile Communications

As mentioned in the previous section, "The Great Return to the liberated territories" was listed as one of the 5 national goals indicated in the document ‘Azerbaijan 2030: National Priorities for Socio-Economic Development’ signed by the President of the Republic of Azerbaijan, H.E. Ilham Aliyev.

To successfully achieve this goal, the synergy of the efforts of the state, society and diaspora is extremely important.

The attraction of foreign donors can also be considered equally important, as their participation will provide additional resources necessary for the realization of The Great Return.

To unite the broader public around the idea of swift revival of the liberated territories, the Fund intends to establish constructive and continuous relations with various interested parties (stakeholders) who can influence the revival process of Karabakh directly or indirectly.

In this context, special attention will be paid to fundraising activities with current donors as well as potential donors, as well as agile communications with government agencies, the public, the diaspora and the international audience.

To this end, the Fund will communicate relevant information about the revival of the liberated territories to the public and carry out necessary promotional activities through establishing agile communications within and outside the country.

To attract donations, investments, and other material and non-material (including moral) support, the Fund will carry out activities in the following areas:

• Providing information to a broad audience about the goals of the Fund, the projects it implements and supports, and their results, and ultimately establishing a positive impact-oriented brand,
• Promoting donations through agile communications channels targeted at Azerbaijani society, our compatriots living abroad, and foreign donors, and thereby increasing the amount of donations transferred to the Fund,
• Informing the local and international public about the realities of the conflict, its causes, and the damage inflicted on Karabakh as a result of the occupation,
• Informing the local and international public about the process of restoration and reconstruction of Karabakh and the new realities emerging in the South Caucasus region.

Approved by the Decision of the Supervisory Board of the Karabakh Revival Fund dated December 20, 2021.